Tema: ELIZABETH GILBERT. Šiukšlynų žvaigždė
Autorius: 5 puslapis
Data: 2009-08-02 10:06:17

//Waits has steadfastly refused to allow the use of his songs in
commercials and has joked about other artists who do. ("If Michael Jackson
wants to work for Pepsi, why doesn't he just get himself a suit and an
office in their headquarters and be done with it?") He has filed several
lawsuits against advertisers who used his material without permission. He
has been quoted as saying, "Apparently, the highest compliment our culture
grants artists nowadays is to be in an ad — ideally, naked and purring on
the hood of a new car," he said in a statement, referring to the Mercury
Cougar. "I have adamantly and repeatedly refused this dubious honor."

Waits provided the voice-over for a 1981 Purina dog food television
commercial (Butcher's Blend)[47].

Waits filed his first lawsuit in 1988 against Frito Lay. The 9th Circuit
Court of Appeals affirmed an award of US$2.375-million in his favor (Waits
v. Frito Lay, 978 F. 2d 1093 (9th Cir. 1992)).[48] Frito Lay had approached
Waits to use one of his songs in an advertisement. Waits declined the
offer, and Frito Lay hired a Waits soundalike to sing a jingle similar to
Small Change's "Step Right Up," which is, ironically, a song Waits has
called "an indictment of advertising". Waits won the lawsuit, becoming one
of the first artists to successfully sue a company for using an
impersonator without permission.

In 1993, Levi's used Screamin' Jay Hawkins' version of Waits' "Heartattack
and Vine" in a commercial. Waits sued, and Levi's agreed to cease all use
of the song and offered a full page apology in Billboard.[49] Waits found
himself in a situation similar to his earlier one with Frito Lay in 2000
when Audi approached him, asking to use "Innocent When You Dream" (from
Franks Wild Years) for a commercial broadcast in Spain. Waits declined, but
the commercial ultimately featured music very similar to that song. Waits
undertook legal action, and a Spanish court recognized that there had been
a violation of Waits's moral rights in addition to the infringement of
copyright. The production company, Tandem Campany Guasch, was ordered to
pay compensation to Waits through his Spanish publisher. Waits was later
quoted as jokingly saying the company got the name of the song wrong,
thinking it was called "Innocent When You Scheme".

In 2005, Waits sued Adam Opel AG, claiming that, after having failed to
sign him to sing in their Scandinavian commercials, they had hired a
sound-alike singer. In 2007, the suit was settled, and Waits gave the sum
to charity.[50]

Waits has also filed a lawsuit unrelated to his music. He was arrested in
1977 outside Duke's Tropicana Coffee Shop in Los Angeles. Waits and a
friend were trying to stop some men from bullying other patrons. The men
were plainclothes police, and Waits and his friend were taken into custody
and charged with disturbing the peace. The jury found Waits not guilty; he
took the police department to court and was awarded $7,500
compensation.[51]//

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